Web Design & SEO For Greater Kingston Area Businesses
Web Design Kingston and Kingston SEO image to increase web traffic
Does your Kingston Business Need SEO?
Does your business need more leads? In a nutshell, Our Kingston SEO service brings more leads and calls to your business.
What is Search Engine Optimization?
Search Engine Optimization (or SEO) is a digital marketing strategy that includes on-page (web design) and off-page (link building) techniques to help your business show up on the first page of the search results on Google, Bing, Duck Duck, Go, and other search engines.
What this means is these huge online authority companies, will refer people to your business.
For local businesses, there are additional local Kingston SEO strategies which include leveraging, maintaining, optimizing your Google Business Profiles (GBP) and Bing Places Profiles (BPP) to help ensure your business shows up in a specified area, and specifically where searchers are actually searching for your product or service.
Are You Looking for this? Digital Marketing Services and SEO Agency can help with your local SEO, Search Engine Marketing (SEM), Social Media Management (or SMM), Website Design, Lead Generation, Logo Design, Content Creation (including Video), and more.
Our services start with our website design specialists creating an effective web design to get you a conversion-focused website, which is really the foundation for your digital marketing strategy. Our SEO experts then expand to your full search presence and profile to get people to your site with our SEO services. We work on content strategy, and link building with the best keywords for your particular business to bring you people who are actively searching for your offerings.
How To Get Started with SEO for Your Kingston Area Business...
The best way to get started is with a free consultation. To do that fill in one of our discovery forms and we'll review it and get back to you to set up a free consultation call.
Website Design - Convert More Leads to Sales
Search Engine Optimization - Get More Leads
Lead Generation - Get Highly Qualified Leads Quickly
Social Media Management - Get Highly Engaged Leads from Social Sites
The question, "Do I need a website?" has been asked for years.
Why Do You Need A Website?
When you go online you will find that there are billions (yes billions with a 'B') of websites out there. This is because the internet has become an important part of our lives. It has become so important that we now spend more time online than we do offline. Much more for some of us 🙂
You may be wondering why you would need a website when there are so many websites out there already. The reason is that having a website and web presence is essential (in fact table stakes) for almost all types of businesses now.
How Can Your Website Help You?
With so many websites, it can be hard – seemingly impossible – to stand out.
Getting traffic to your site is hard enough on its own, and getting those people to stay and actually do something is harder still.
If you are just starting out then your website will be a great way to get your business started. It will give you a place to promote your business. You will be able to advertise your business on your website and you will be able to tell everyone about your business.
Once you have a website you will also be able to start building a list of customers. Every time someone visits your site they will be able to sign up for your newsletter. Your website will also be a great way to build a relationship with your customers.
In short, having a website is like having a lead generation machine that works for you bringing people to your business 24/7.
What Is The Best Way To Build A Website?
There are many ways to build a website. You can either hire someone to build your website or you can build your own website.
If you are just getting started you may want to consider hiring someone to build it for you. You can find a lot of web designers online. All you need to do is type in "web designers" into Google and you will find a lot of results.
But we can help shortcut that, as we are a highly recommended website design firm that can create your effective website.
If you decide to build your own website then you will most likely go with a site or web page building platform like WordPress, or Groovepages. That way you won't have to learn the technical details of Hypertext Markup Language (HTML), Cascading Style Sheets (CSS), Javascript, CPanel, hosting, inner linking, link siloing, and more.
Add Content, Content, and Some More Content
Once you have your site you can begin adding content to it. You can add articles, videos, photos, and anything else that you think will benefit, help educate and convert your visitors into clients.
You can also use your website to sell your products directly, just like Amazon does. You would just set up some e-commerce style pages.
Then Promote Your Business Products and Services
Once you have added content to your website you can start promoting your website. The best way to start promoting a local business site is by finding relevant business directories to post to. Take a look at KingstonThrive.com for one that I set up for Greater Kingston Area businesses.
Then you can expand by creating content both for posting on your site and on external sites like your social pages and other syndication services.
You can also start advertising your website. You can pay for advertising space on search engines like Google, Youtube, and Bing. You can also place ads on other websites. You can even advertise on social networking sites like Facebook, LinkedIN, Twitter, and more.
Although building a website is something that anyone can do, you have enough to deal with running your business. Wouldn't you rather let professional web designers handle this for you?
Get People To Your Site With Effective SEO...
Be Aware of Search Engine Optimization Mistakes Many Businesses Make
Search engine optimization, or SEO for short, is an important part of any business's marketing strategy. It can be used to improve your site's ranking and increase traffic to your website. The key to success in search engine optimization is to create high-quality content that will attract visitors and encourage them to click through to your site.
Here are some of the most common mistakes businesses make when they start their SEO efforts:
1. Poor keyword research and selection.
Your keywords should be carefully selected to ensure that they are both relevant to your business and popular enough to bring traffic to your site. A good way to find keywords is to look at the most popular searches made by your target market. If you don't know who your target market is, you can look at the keywords that are being used by your competitors.
2. Not optimizing anchor text.
Anchor text refers to the text that appears in your links. This is what will determine how well your link is ranked in the search engines. When you're creating links, make sure that the text that appears in your link is relevant to your site. Don't use generic anchor text such as "click here" or "go here." Instead, try using the name of your company, your contact information, or the name of one of your products.
3. Not using the best meta tags.
Meta tags are the code that is placed on your web pages to help search engines understand the content of your page. Make sure that the meta tags that you place on your pages contain the right keywords. This will ensure that your page will rank high in the search results.
4. Using duplicated content.
Duplicate content is when your page contains the same information as another page on your site. This makes it difficult for search engines to rank your page properly. To avoid this problem, make sure that you only use unique content on each page of your site.
5. Using too many links.
Search engines do not like to see too many links pointing to a single page. They consider this a sign of a possible spam site. So, if you want your site to rank highly in the search engines, make sure that you have no more than two links pointing to any given page.
6. Not providing fresh content.
Search engines prefer sites that offer new content on a regular basis. This means that you should add new articles to your site at least once every week. If you write articles that are too old, you won't get as much traffic from search engines.
7. Not including your keywords in your title.
One of the most important parts of your web page is the title. This is the first thing that a visitor sees when he or she clicks on your link. So, make sure that the title contains the words that people are searching for.
8. Not using descriptive titles.
You should use titles that describe the content of your web page. For example, if you're selling shoes, don't use a title like "shoes for sale." Instead, try something like "Men's black leather lace-up boots."
9. Not linking back to your site.
Whenever you publish an article on your site, make sure that you include a link back to your site. This will help search engines rank your site higher.
In summary, SEO is a complex series of strategies and techniques that can, over the long term, drive highly qualified referrals to your business.
Now, if you want results quickly then our social media management, and/or paid lead generation (search engine marketing) may be what you are looking for.
If You Want Us to Handle the Nitty Gritty Details...
We can! We'll do a free site and SEO audit and set up a consultation call to go over it with you to discuss how we may be able to help. Fill in the appropriate form to get started:
Website Design - Convert More Leads to Sales
Search Engine Optimization - Get More Referrals
Lead Generation - Get Highly Qualified Leads Quickly
Social Media Management - Get Highly Engaged Leads from Social Sites
Website Design FAQ
- Purpose. A great design starts with a purpose in mind. Ask yourself, “What do I want to accomplish with this page?” If a page doesn’t have a clear purpose, why are you creating it?
- Aesthetically pleasing. Your site needs to look good. If your site looks like it was built in the 70’s, 80's, or 90's, it’s time for an update.
- Relevant and original content. Your site should show content that’s relevant to your ideal client and original. Plagiarism is illegal and penalized by search engines like Google and Bing.
- Clear site navigation. Know that navigation matters. Any page on your site should be within three clicks of any other page on your site. Your navigation should be simple and intuitive. This helps both for SEO and your visitors' experience.
- Analytics. You need to have analytics designed into your website structure. If you don't know what your visitors are doing on your site, you'll never be able to improve it.
I don't recommend you do this on your own, as there are a number of things to take into consideration and you already have enough to worry about with running your business.
But, if you do want to do it on your own here are some high-level steps to follow:
- Define your site’s purpose and strategy
- Research the latest web design trends
- Choose your content platform
- Select a template and start customizing
- Decide on your branding
- Add analytics and track actions
- Add in and optimize your content
- Publish your website
- Analyze and improve
- Repeat with step 7
There is no question that for such a small amount of money, our websites are very well designed. We are a small team and offer a lot of value for our money. We can create any type of website, including complex multi-page sites.
The first websites were designed from scratch by hand-coding, using tables and frames. The code was difficult to write and there was no standardization or coding language. The internet was limited to 14-inch monitors, which was the size of most personal computers at the time. As the internet evolved, websites became larger and took up more space on the screen. Which required more complex code and more time to write.
HTML has become much more powerful and has been taken over by scripts, such as PHP, JavaScript, and more. The advent of PHP and other scripting languages made it easier to develop web applications for the public. As web designers, our job is to create the most effective, and the most beautiful web pages possible. This means focusing on functionality and usability.
A Content Management System (CMS) is the most common way of publishing websites online today. It makes it easy to update your website by adding and removing content.
It's a bit of a gamble when it comes to plugins, especially if you're not too experienced with the CMS. It's not impossible to find a plugin that is the right fit for your website but it does take a lot of time and effort to find it, with over 64,000 of them available.
The vast majority of websites we work on take around 4 weeks to complete, depending on the complexity of the website.
Not only must the graphics be formatted to the right sizes, etc., but the layout needs to be set up in a way that it is responsive to newer technologies, such as mobile browsing. Now, we are no longer working on a website for 14” screens. Rather, a website needs to accommodate everything from 4” mobile phone screens to large 32” monitors.
If a website takes 4 weeks, for example, that’s 160 working hours. Even at $3000, that website is only generating $18.75 an hour for the web developer. But that’s not the whole picture. We host our client's websites on state-of-the-art hosting servers. For every client we add, we need to increase bandwidth and expand our servers to accommodate the new website. Even if it is a minimal website with very few processes running, our cost ends up being around $20 per month to host that website and ensure our servers are running at peak performance to accommodate all of our customers. A more complex website requires far more processes, thus ending up costing us upwards of $100 - $200 per month to run, depending on the complexity of the website and the needs of the client.
In order to grow your business online, you need to have a web host that has the ability to grow with you and your business. Cheap hosting packages won’t cut it when you need to scale.
When you take into account all the costs involved with running a website, the true cost to you could be much higher than $6000, so it is important to do your research and find a company that provides you with a reliable service and that you can trust. We are a marketing company and we want to help you grow your business, so we don't just provide you with a website, we provide you with a full-service package that will grow your business and help you succeed.
HTML or Hypertext Markup Language, is the language used to create web pages. Markup language refers to the way tags are used to define the page layout and elements within the page. Hypertext is a way of linking different parts of a webpage.
Over the past few decades, web design has gone through many changes, but HTML, the fundamental language used to develop websites, has remained the staple.
Things have been simplified with the advent of CSS and scripting languages though.
CSS or Cascading Style Sheet is a way web design has become simpler over the decades and is now the general foundation for the design of Web pages.
The style sheet is the place where you can define a single uniform look and feel for the entire site, from a single point. If you change the size of the font, it affects all the pages of your site, not just the one you are on.
But CSS has many advanced features and functions that can be used as well.